I’m going to warn you that I haven’t written in sometime. As a way to get back into the groove of things, I’m going to write about a theory I have when it comes to Instagram. This may not be the best written piece I’ve ever done. There might be grammatical errors, who knows. It’s all about getting back into the groove of things. Here goes nothing…
I believe that 2018 is the year of Instagram.
I understand – Facebook is making a massive push to popularize Facebook watch. However, a successful Facebook watch page comprises of professionally made video content: we’re talking HD quality, we’re talking about engaging stories where each video lasts more than two minutes and thirty seconds, and we’re talking about pages that can posts these types of videos consistently.
This is the watch’s algorithm: must be followed for your page to be successful. You can see this first hand as Facebook watch has partnered with brands like NFL, reality television syndications, buzzfeed, and other big brands who can create these high-production quality videos consistently.
Therefore, Facebook watch is for the serious video creator who has the resources and team to create these high quality story-esq videos.
I don’t think there is anything wrong with what Facebook is doing. But, if you’re a new creator trying to start out, I really don’t think Facebook watch is a friendly place to upload your content. 2015-2017 was the year for Facebook, but now that Facebook watch’s new algorithm is taking a hold of the reigns.
I’ve come to the conclusion that Instagram will be the place for new creators. It’s the platform of 2018. It is the platform where new creators can obtain a loyal, engaged fan base… fast.
Let me explain.