IT’S TIME. Time for the social media challenge

I’m sitting here and I’m fired up.

I’m FIRED UP!

Back story… I currently work at hint as head of video content and influencer partnerships: this means I make digital videos that are either seen for brand awareness, or for video ads. In addition, I also partner up with facebook, youtube, and instagram influencers to create online commercials with them.

How I’m able to partner up with influencers is the fact that my rolodex is stocked up with social media influencers: the past eight years I’ve been working with these individuals through management and consulting.

side note: because I’ve been in the space for quite awhile, these influencers respect who I am and often times charge our company less (for a brand deal) because they know we’re going to make content that is genuine, brand friendly (for them), viral, and beautiful.

In essence, you could say that these influencers are my friends.

Well something has been happening recently that has got me FIRED UP!

When traveling all over the United States to film my friends… they’ve been saying one thing to me: “Jonathan, you need to start doing your own thing again. What the hell is going on?”

They’re right.

I haven’t posted a viral video for quite sometime and I need to start peddling forward. It’s a little frustrating when I see my friend’s videos do really well!!!

They’re meeting celebrities, they’re getting high monetary brand deals, they’re getting opportunities, they’re GROWING… all awhile (behind the scenes) they’re screaming at me TO MAKE MY OWN CONTENT AGAIN.

I’m not jealous of them.

I’m upset at myself.

I feel I’m going to lose them as I’m personally not growing.

I’ve been waking up hyperventilating every fucking night. NIGHTMARES because I’m not doing what I AM SUPPOSED TO BE DOING.

How can I be seen as an authority figure in the creative space if I’m not creating on my personal channels? So. It’s fucking time.

What do I mean? Let me explain…

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Impact

I’m not going to lie, it’s been tough getting back into the groove of making content for my YouTube channel, Facebook page, Instagram, and any other social media site I’m living on at the moment. I keep on saying to myself that “I’m going to write tomorrow…” “I’m going to film this weekend…” “I’m going to have a mission statement NEXT week.”

Then, I delay all of these plans by chalking them up to excuses of work, lack of money, lack of time, and sleep deprivation.  Well, for some odd reason I told myself that enough is enough. It was time to get started on producing content again!

However… for the past few hours I’ve been trying to make something, anything, for any of my aforementioned media channels, and I’ve been deleting everything I’ve been posting. In addition, I need to head back to work soon…

So.

Here I am.

Writing.

It is my hope that this blog post is the fuel I need to start my momentum content producing train.

Before I continue, I’m going to make something very clear, I’m not lazy… when it comes to OTHER PEOPLE’S PROJECTS and WORK. For example, right now I manage four high-level internet youtube / facebook celebrities. In fact, I’m building a business around this concept.

But when it comes to my own content… I’m lazy. I do nothing to help my own image shine. This needs to stop because at any moment my clients can die, let me go, or vanish to another agency. Also, even though I love what I do for others (and it gives me a way to live), my personality belongs in front of the camera…

It’s not about being famous. It’s about using the talents that someone (God) gave me to make an impact on the people I interact with.

What do I mean?

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The Decision: A Risk for Creative Art

“Jonathan, working full-time here means you cannot work on any of your side projects. You can no longer uber, you can no longer do YouTube, you can no longer work on anything else but PlayTable.”

I sat there listening to my friend’s words and my heart sank. I’ve known him since 2009, been working with him on many projects since 2011, and since late 2014, started the journey of working on this new project that led me from LA to the Bay Area. This current project is called, PlayTable.xyz. It’s an all-in-one board game console, which can play every single board & card game in the world: we’re creating the soul for board & card games everywhere.

“As a friend, I understand your situation. But, as the CEO of this company I need you here all the time.” I replied asking if I could get one day off to work on my side projects. “No. Jonathan, we’re crowdsourcing in 5 months. I need you here.”

He gave me a weekend to think about my decision. I sent him an e-mail last Monday and apologized. Yes, I decided to not work with PlayTable in the capacity expected of me, and I’ll tell you why I made the decision…

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Everyone Has Their Own Path

“Everyone has their own path. Their own time.”

This was Grant’s response to my complaint about how my 16 year old brother was moving faster than I was in his film career. “Jonathan, your brother is lucky to have you and also lucky to have the resources he does to move faster.”

He then continued… “It was like when I helped my friend with his business school applications and now telling him what to expect when he starts.” He explained how it would’ve been nice to have someone guide him as it would have made the entire process easier. “I felt like Daniel Boone cutting through the forest.”

This is something I used to always say to myself. However, having someone who I respect, someone who I deem as successful as well, and someone who is one of the hardest working individuals I know say it to my face, brought a different perspective altogether.

It humbled me.

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