Impact

I’m not going to lie, it’s been tough getting back into the groove of making content for my YouTube channel, Facebook page, Instagram, and any other social media site I’m living on at the moment. I keep on saying to myself that “I’m going to write tomorrow…” “I’m going to film this weekend…” “I’m going to have a mission statement NEXT week.”

Then, I delay all of these plans by chalking them up to excuses of work, lack of money, lack of time, and sleep deprivation.  Well, for some odd reason I told myself that enough is enough. It was time to get started on producing content again!

However… for the past few hours I’ve been trying to make something, anything, for any of my aforementioned media channels, and I’ve been deleting everything I’ve been posting. In addition, I need to head back to work soon…

So.

Here I am.

Writing.

It is my hope that this blog post is the fuel I need to start my momentum content producing train.

Before I continue, I’m going to make something very clear, I’m not lazy… when it comes to OTHER PEOPLE’S PROJECTS and WORK. For example, right now I manage four high-level internet youtube / facebook celebrities. In fact, I’m building a business around this concept.

But when it comes to my own content… I’m lazy. I do nothing to help my own image shine. This needs to stop because at any moment my clients can die, let me go, or vanish to another agency. Also, even though I love what I do for others (and it gives me a way to live), my personality belongs in front of the camera…

It’s not about being famous. It’s about using the talents that someone (God) gave me to make an impact on the people I interact with.

What do I mean?

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The Decision: A Risk for Creative Art

“Jonathan, working full-time here means you cannot work on any of your side projects. You can no longer uber, you can no longer do YouTube, you can no longer work on anything else but PlayTable.”

I sat there listening to my friend’s words and my heart sank. I’ve known him since 2009, been working with him on many projects since 2011, and since late 2014, started the journey of working on this new project that led me from LA to the Bay Area. This current project is called, PlayTable.xyz. It’s an all-in-one board game console, which can play every single board & card game in the world: we’re creating the soul for board & card games everywhere.

“As a friend, I understand your situation. But, as the CEO of this company I need you here all the time.” I replied asking if I could get one day off to work on my side projects. “No. Jonathan, we’re crowdsourcing in 5 months. I need you here.”

He gave me a weekend to think about my decision. I sent him an e-mail last Monday and apologized. Yes, I decided to not work with PlayTable in the capacity expected of me, and I’ll tell you why I made the decision…

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Everyone Has Their Own Path

“Everyone has their own path. Their own time.”

This was Grant’s response to my complaint about how my 16 year old brother was moving faster than I was in his film career. “Jonathan, your brother is lucky to have you and also lucky to have the resources he does to move faster.”

He then continued… “It was like when I helped my friend with his business school applications and now telling him what to expect when he starts.” He explained how it would’ve been nice to have someone guide him as it would have made the entire process easier. “I felt like Daniel Boone cutting through the forest.”

This is something I used to always say to myself. However, having someone who I respect, someone who I deem as successful as well, and someone who is one of the hardest working individuals I know say it to my face, brought a different perspective altogether.

It humbled me.

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On Email Marketing: The (Pre)-Product Launch Formula (Part 1)

An email is the most important and sacred thing you can get from anyone. Yes, your fan may like your facebook page, follow you on twitter, and even be an active participant on your instagram account. But, it will never compare to you having the ability to interact with them first hand via their email.

Every single person in the world checks their email on a daily basis. Though we’re at a time where people are now getting accustomed to delineating between spam and important emails… a really good email can gain the attention of your suspected prospect and hook them to your product(s). The right title, message, and follow up can turn your $0 business into a multi-millionaire dollar business.

This is why I’m in a love and in a hate relationship with e-mail marketing. I understand the value and importance, but I also know the abundant struggles it takes to acquire an email, get the prospects hooked, and then getting them to pull out their wallets. It’s a process that can take many weeks, many months, and even years!

Why am I talking about all of this?

Well, for the past year I’ve been hired as a brand consultant for a few clients. This job means I’m dealing with the brand’s imaging, product development, and more importantly, the brand’s e-mail marketing side of things.

It’s safe to say that e-mail marketing has been on my mind (taking over) and since this is where I share all my intimate thoughts… I want to share the concepts I have in my brain with you.

The clients I’ve been working with (that I can talk about): Kipkay Kits (60k+ email list ) and The Checklist Mom (it was at zero when we launched 3 weeks ago. We’re now going to be hitting 1,000 emails).

Hopefully this helps you or brings you some perspective about what I know in regards to email marketing. Here we go!

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The NO SEX Challenge: The Best Motivation to Complete Your Goals?

I think I’m fortunate to have a partner who reciprocates the need and want for sexual intercourse. However, I realize that my availability to coitus has made it impossible for me to accomplish the goals I’ve set for myself this year.

Am I saying that sex is a distraction? Yes. The copulation between my partner and I have led to my own unproductive habits. This is why I’ve decided to try out the NO SEX challenge. There are countless others, like David Asprey (author of Bulletproof), who have participated in this endeavor. If they can do it and succeed. why can’t I?

Of course his was a 30 day challenge.

Mine is NO SEX until I accomplish my goals.

I’m not going to lie but I actually tried this feat a week ago and… I failed. She even said, “are you sure you want to do this?” HELL YEAH! I even made an excuse, “I worked really hard this week… it’s okay.” Then, the moment happened. 😀

Yes, I failed. I cheated. And, I don’t feel bad because it was a great experience (we just connect). However, I’m stuck at the same place again where I’m no closer to accomplishing my goals for this year. This is why I’m going to restart this challenge, but I’m going to do a few different things so that way I don’t fail. Let me explain…

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