IT’S TIME. Time for the social media challenge

I’m sitting here and I’m fired up.


Back story… I currently work at hint as head of video content and influencer partnerships: this means I make digital videos that are either seen for brand awareness, or for video ads. In addition, I also partner up with facebook, youtube, and instagram influencers to create online commercials with them.

How I’m able to partner up with influencers is the fact that my rolodex is stocked up with social media influencers: the past eight years I’ve been working with these individuals through management and consulting.

side note: because I’ve been in the space for quite awhile, these influencers respect who I am and often times charge our company less (for a brand deal) because they know we’re going to make content that is genuine, brand friendly (for them), viral, and beautiful.

In essence, you could say that these influencers are my friends.

Well something has been happening recently that has got me FIRED UP!

When traveling all over the United States to film my friends… they’ve been saying one thing to me: “Jonathan, you need to start doing your own thing again. What the hell is going on?”

They’re right.

I haven’t posted a viral video for quite sometime and I need to start peddling forward. It’s a little frustrating when I see my friend’s videos do really well!!!

They’re meeting celebrities, they’re getting high monetary brand deals, they’re getting opportunities, they’re GROWING… all awhile (behind the scenes) they’re screaming at me TO MAKE MY OWN CONTENT AGAIN.

I’m not jealous of them.

I’m upset at myself.

I feel I’m going to lose them as I’m personally not growing.

I’ve been waking up hyperventilating every fucking night. NIGHTMARES because I’m not doing what I AM SUPPOSED TO BE DOING.

How can I be seen as an authority figure in the creative space if I’m not creating on my personal channels? So. It’s fucking time.

What do I mean? Let me explain…

Back Story

It seems I tend to work an average 10-12 hour day – filming, editing, emails, meetings and the list goes on…

I’ve been using work as an excuse to why I lack the energy to work on my own stuff. There is this book I’m reading, it’s called “The War of Art by Steven Pressfield” where he basically says that work is one of the biggest resistant factors for why we don’t create art.

He’s right.

It’s an excuse.

Also, I’ve been concerned with how people will think of me, for one of the reasons why I’m not posting.


Fuck what others think.

Stop with the excuses.

Just make shit happen.

It’s time for a change.

My Current Social Media Stats



14,000 subscribers for 31 videos.

To go further, my most popular video happened 2.5 years ago. Yes, nothing recent is in the most popular section. This is pathetic. In a weird way, I want to say I’m pathetic.  I’ll say it… I’m pathetic.

I should be doing more.


My instagram sucks (oh I said it). The last great video I posted was back in December of 2017! 72k views and nothing else. What’s worse is that my recent photos only has 176 likes. If I was doing it right, I would have at least 10% engagement like ratio to followers, and better views on my videos.

I’m a little peeved with myself.

Fucking pissed actually.


19k followers, the last great video was in April of 2017.

Like are we kidding me!

However, I’m not that upset because Facebook isn’t the biggest concern I have when it comes to posting content. Still though.




664 followers and this fluctuates between 650-660.

This isn’t good. It’s rather embarrassing.

Twitter is cool, but I care more for Instagram and YouTube. But, it’ll be cool to have a bigger following as it would be dope to reach out to people (fans) to see if they want to help with the projects I’m hosting.

The Challenge

I want to make something clear: I’m not here to grow just to grow. I’m not trying to be fucking famous. I’m trying to spread my stories.

It’s about pushing myself to make great, evergreen, entertaining stories that I’d love to watch in the future. And, the way to measure if my content is making an impact, is if my content is reaching people: I believe that something is only as great as who is watching, and how many people are watching.

It’s going to require hard work, evolving my own content, and of course being consistent with the content I publish. If I can do it for other brands, if I can do it for the current company I’m working for… then I can do it for myself.

I’m going to do everything I can to be myself: make sure I’m making genuine-wonderful stories. Also, I promise that anything I publish won’t be half-ass: I will put the time and effort it needs to shine.

Something To Look Forward Too

After every time I publish a video, I will write down why I created the video and add the marketing tactics  I used to promote the story. Hopefully it helps you figure out what I’m doing right and wrong in trying to grow my brand.

Anyway, this is all talk – the first task is just to publish content.





You’re only as good as your last video.

Thank you for listening.
In the hint office – San Francisco, CA
6:02 PM

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