Throw Content Till It Sticks: Shipping on YouTube

According to Seth Godin, a prolific name in the marketing world, says thatresistance will do whatever it can to slow you down and average you out.”The resistance he is talking about are the outside and internal factors that deter you from completing a project, writing a paper, or in my case (maybe yours) – uploading a YouTube video.

This is a grave issue because resistance can overcome your body and stall you from doing anything. If you let it, resistance will keep you and your goals idle as everyone else passes you by. 

So how do you overcome resistance?

You Ship: Shipping
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Sunday. Tuesday. Thursday.

Sunday.

Tuesday.

Thursday.

I made it very clear on my Twitter and YouTube channel that I will be putting out videos every Sunday. Tuesday (Sometimes). Thursday. I’m not going to lie when I say that I am NOT a big of a fan with my newest episode. But I’m glad I published – something. This mentality is actually a good thing because, even though I’m not happy with the episode, I’m essentially training myself to follow through with my schedule.

In the past I’ve waited and waited to put something out because I thought it wasn’t a good enough episode or video. I do care about quality, however, what I need right now is to push myself to create a habit of consistently uploading content on my YouTube channel.

I’ll worry about quality as time moves forward. Remember, uploading consistent content is a great – but having a line of shitty content won’t grow the channel. But one thing at a time. Inch by inch is a cinch.

This moment, I’m working on uploading consistently.
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Money

The money I’m receiving (monthly payment) is a little late and it’s bugging me. I’m doing my best to stay patient, but I have a few medical bills I need to pay this coming Monday. In addition,  I just paid my taxes (XX,XXX). You could say I’m running a bit low. Thank god I’ve been budgeting but it means I have to be very very careful this weekend: if I go over my budget – uh oh. I do not want to dip into my emergency funds.

I’m currently with my girlfriend and she can see it on my face that I’m worried about the coming week. It’s annoying her because my attitude isn’t as energetic as usual. It happens.

I recently am budgeting everything by hand (in a notebook) and if I ever receive my check, I’m going to setup exactly the amount of money I need for NEXT month’s expenses. I think you should plan to do this – the more months you’re ahead for your next month’s expenses = you will never go broke.

It’ll be good to be one ahead.

There is this saying that 80% of Californian’s live paycheck to paycheck. I hope to not fall under this 80%. But, I’m headed there – I’ve been there – and I’m scared I’ll be there soon.

I’m stressed. But, I think I’ll be fine and here is why:
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If She Calls You Dude. You’re in the Friendzone.

I spent the last 30 minutes grocery shopping with my partner at Trader Joes. We’re a cooking couple and she buys so many absurd healthy things that when I eat her food my bowel movements become very solid – blissful events: not too soft, not too hard, and not so abundant. Perfection.

As we were shopping around I noticed that we both called each other “Honey.” “Honey can you hand me the almond butter.” “Honey could you help me with this.” “Honey blah blah.” You get the idea. I’m observing the syntax of our verbal exchange when I remember something that my friend says to his partner.

Me: Honey, did you know that XXXX calls his girlfriend Dude.

Her: Okay. So?

Me: Well, don’t you think that’s offensive? I would never call you Dude.

Her: I wouldn’t be offended. It’s just a word.

Me: But the word “Dude” represents friendship, connotes Friendzone. When I say to a girl, “what up DUDE?” I’m automatically putting her in the Friendzone.

Her: That’s your opinion. But there’s nothing saying that you’re putting someone into the friendzone if you call them Dude. It’s just a word. I don’t feel like we’re discussing, I feel like we’re debating.

After a few more minutes of scuffling…

Her: We’re going nowhere. Let’s drop it.

Me: Alright, but I’m going to write this on my blog.

Why The Word “DUDE” Should NOT Be Used on Your Partner
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Hacking Twitter: Creating an Active Page

I’m going to be the first to say that I have little knowledge of the Twitter game compared to Facebook. I’m just writing this article to tell you what I do know and trying to maybe figure out more methods of making Twitter accounts grow. The one thing I do know is that if you do have a viral brand, it would be wise of you to promote your twitter on those platforms. The reason why you want to do that is because twitter is important.

Why Twitter Is Important

As I’ve said time and time again, 40% of your engaged audience (in their lifetime) will purchase your products. Also, according to Gary Vaynerchuck (Gary V), Twitter is a great platform to directly talk to your fans: many big corporations are solving their customer service issues with Twitter. In addition, you can understand what your customers / fans want from you. Also, what’s really amazing, is you can spread a message in real time – FASTER. For example, the other day LAHWF set up a live face to face meet and greet with his fans.

He sent out the tweet (I’m on Omegle! Put your interest as LAHWF and let’s talk) and BOOM within minutes (if not seconds) he got his fans to start to talking to him on Omegle. It was crazy fun. Lastly, if your Tweets get Retweeted – your brand spreads even further. (Of course he deleted the tweet afterwards, but he did make a video out of it).

Out of all the points I just talked about, we’re going to specifically talking about making your page active and your tweets retweeted to gain the proper exposure for your brand. And, we’re going to do this by analyzing two Twitter accounts as our case studies:

1. LAHWF

2. Tinatbh

Let’s get started…

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