On Email Marketing: The Product Launch Formula (Part 2)

My last post I talked about the pre product launch that should happen before you start pushing out your product to your e-mail list: you can read it here. In this post I want to tell you about the product launch formula I use when I launch a product for a brand.

I understand this isn’t an email marketing or business blog. However, this site is where I write my most intimate thoughts and this is just on my mind. I promise I’ll write something that strays away from business / email marketing next time. Till then. Thank you for reading.

How This All Started

Kipkay Kits was planning to add a new feature with additional products to its store. And, they wanted me to promote this product to their e-mail list. I was in a fortunate position because, as I stated in my last post, I already had a successful (30 % open rate) auto-responder that made it clear to users that we’re an active brand that will email you.

Therefore, I think it’s very important to know that you cannot (shouldn’t) implement a product launch to your e-mail list unless you’re already sending emails to them. You’ll be wasting your time otherwise because a product launch will require you to send 12-14 emails to your email list – in a span of a week. This means that your emails will most likely hit your user’s spam folder if your users are cold.

Now that you know how it all started, I’m ready to tell you the product launch formula I used and it’s actually pretty simple.

Continue reading “On Email Marketing: The Product Launch Formula (Part 2)”

On Email Marketing: The (Pre)-Product Launch Formula (Part 1)

An email is the most important and sacred thing you can get from anyone. Yes, your fan may like your facebook page, follow you on twitter, and even be an active participant on your instagram account. But, it will never compare to you having the ability to interact with them first hand via their email.

Every single person in the world checks their email on a daily basis. Though we’re at a time where people are now getting accustomed to delineating between spam and important emails… a really good email can gain the attention of your suspected prospect and hook them to your product(s). The right title, message, and follow up can turn your $0 business into a multi-millionaire dollar business.

This is why I’m in a love and in a hate relationship with e-mail marketing. I understand the value and importance, but I also know the abundant struggles it takes to acquire an email, get the prospects hooked, and then getting them to pull out their wallets. It’s a process that can take many weeks, many months, and even years!

Why am I talking about all of this?

Well, for the past year I’ve been hired as a brand consultant for a few clients. This job means I’m dealing with the brand’s imaging, product development, and more importantly, the brand’s e-mail marketing side of things.

It’s safe to say that e-mail marketing has been on my mind (taking over) and since this is where I share all my intimate thoughts… I want to share the concepts I have in my brain with you.

The clients I’ve been working with (that I can talk about): Kipkay Kits (60k+ email list ) and The Checklist Mom (it was at zero when we launched 3 weeks ago. We’re now going to be hitting 1,000 emails).

Hopefully this helps you or brings you some perspective about what I know in regards to email marketing. Here we go!

Continue reading “On Email Marketing: The (Pre)-Product Launch Formula (Part 1)”