Portfolio

Bio:

I’m a creative growth content strategist and writer for online brands. The brands and projects I’ve worked on have reached over 500 million video views and acquired over 20 million+ subscribed fans in the process. This includes, but not limited to, a brand’s YouTube channel, their Facebook page, and their e-mail marketing funnels. Many of these projects have made a splash on CNNDailyMailGawkerTMZRyan Seacrest, and more…

Currently, my time is spent growing Facebook pages. Here is a recent in-depth article about how I grow FB pages: How To Reach 70 Million People with Facebook Video

Growing Facebook Pages

I create creative content strategies to grow Facebook Pages for online influencers. I see my client’s Facebook pages grow, on an average, to more than 120% in the first 30 days. This is accomplished by using a media strategy of consistent engagement. I’ve grown and continue to manage pages like, OwnagePranks, KarenXVitalyzDTV, Kristen Hanby, and Julius Dean.

Here is a snapshot of a typical week:

stats

You can read how my tactics helped a brand’s FB page reach 70 million people in A Week: How to Hack Facebook.

In addition, I currently teach a live class about how to grow Facebook pages. If you’re interested to learn more, you can e-mail me at jonathan.gaurano[at]gmail.com with any questions and reasons why you would like to join the class.  

Recent Viral Video(s)

There are more examples below. The most recent is on Dec 7th, 2016 where I uploaded a video where riders in an Uber car sing to Mariah Carey’s “I Want For Christmas Is You.” It hit the airwaves across hundreds of news sites across the country.This includes, but not limited to, KTLA, Fox News, MSNBC, CNN, many radio stations, NYC ABC, and the list goes on! I was even featured on a morning news show:

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In October of 2016 I made a video where I surprised Uber riders with Puppies. It was seen on Mashable (10.4 million views), Inside Edition, CBS, and ABC…

Chainsmoker’s Music Video

In November of 2015 I was fortunate enough to be asked to make a fun music video for “The Chainsmokers.” It currently stands over 2 million views across their Facebook page & 1.5 million+ views on their YouTube channel.

Notable Publications:

 

The Weeknd – Can’t Feel My Face (Carpool Edition) 

On August 18th, 2015 I uploaded a video of people dancing in my car. It reached 900k views on YouTube, 10 million views across different Facebook Profiles, and did well across different news sites.

I used the popularity of the song, Uber’s brand name, and the genuine actions of my passengers to push the video forward. I did it out of pure fun and no one endorsed me to make the song. It hit 900k+ views on YouTube before being silenced for copyright. But, it was taken and uploaded on different FB pages, which accrued more than 20 million FB views.

You can watch the video here:

This exposure gained the attention of The Weeknd, who saw the video, and then invited me to see him in Toronto. You can watch the story here:

Notable Stats:

YouTube Video (Before Taken Down): 900,000 Views in 10 days.
Daily Mail UK on Facebook: 5,000,000 Views
Ryan Seacrest
Mashable
Daily Mail UK
FastCompany
TMZ:
Much More!

SimpleMisfits (Jan 2014 – April 2014)

Teamed with Jason Roberts & SimplePickup to start SimpleMisfts: a channel dedicated to social experiments. Here is a notable video that has generated over 6 million views and was featured on CNN:

PlayTable.XYZ: the world’s first board game console

From August of 2015 to August 2016 – I moved from Los Angeles, California to the Bay Area to work part-time on PlayTable.XYZ – I’m a board & card game enthusiast and so, with a group of friends, we started building a device that can play every single board & card game in the world. It was once a hobby, which turned into a reality.

I was brought on for user acquisition, social media growth & video work. I now advise their marketing strategy.

Check it out here:

PlayTable

YouTube Manager (Jan 2012 – March 2014)

 

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I was the manager for the YouTube channels, Simple Pickup & Simple Misfits: 2012 – 2014. I had a lot of fun helping to grow Simple Pickup from where it was (200k subscribers) to March of 2014 (1.4million subscribers). This also goes with their video views (30 million to 180 million views). I do think I left on good terms with the guys. I wasn’t perfect, but I did do a lot of cool things.

It was a great experience. Met a ton of YouTubers / YouTube businesses / connections. It was something that I’ll never forget in my life.

 

    Three Things I’ll Miss Doing

i. Growing their Social Media Presence

When I first started their Facebook profile was about 18,000-20,000 fans with an engagement rate less than 3%. Through a lot of studying and getting things together… When I left, their facebook fanbase was 240,000 organic fans with a 150% engagement rate. I wish I can take credit for their twitter profile… but it only jumped from 5k to 30ishk (in those two years).

You can read how I did it here: http://www.gaurano.com/hacking-facebook-creating-a-viral-page/

ii. Collaborating With Other YouTubers

It was a wonderful pleasure bridging other creatives with their brand. This stems from PrankvsPrank, VitalyzdTv, LAHWF, and Fouseytube… It doesn’t stop there! The ability to meet The Chive, Tim Ferriss, Ryan Holiday, Playboy Radio and other notable creatives really put a smile on my face. There’s nothing better than successful persuading a creative to collaborate with you! It’s a thrill I will always miss!

iii. Writing for them

I did many things under their name, but most of all…

I’ll miss writing their advice blog articles: I ghost wrote about 40 viral girl advice articles that help their readers achieve their goals.

Unlike a Facebook post or whatever I did, those things disappear overtime and get lost in the feed. And, I wasn’t really on screen with them so if they took those videos down where I made a sudden appearance than it doesn’t matter. But, those articles, I put a lot of sweat into them and I miss writing those types of articles – those articles will last forever.

My Proudest Moment Working for Them.

We did an awesome video where we motorboated women for breast cancer awareness. The money was ultimately returned and the video was taken down (for privacy issues… but is now back up). Anyway, we took the donation we made from the motorboat video and I was told to look for a woman with breast cancer. It was a crazy experience. It was almost an audition process. I’m not going to write anymore because it’s very emotional for me (also this woman and I are still facebook friends and are in touch). If you have any questions, we can talk about it.

To this day – this video makes my heart melt: she is very appreciative and mentions my name.

 

Other Notable Projects:

(updated on 11/17/2016).

1. On my spare time I’m YouTubing & Writing. It’s difficult because time is limited. I hope when I write my next update that my own social media presence will be up there. But for now I focus on everything else (that pays).

2. In September of 2014 was recruited by a YouTuber named Kipkay to develop a subscription platform product called, Kipkaykits. I was recruited to manage its e-mail marketing campaigns (content marketing). We made $200,000 in our first year.

3. In November of 2012, by partnering with UC Berkeley, we were able to throw our first concert with Lindsey Stirling as our headliner. She’s an amazing individual!

4. In February of 2016, I was brought in as an advising consulting for Shareability, which is an online content media company: they’re closing in on 1 billion organic views.

5. In January of 2017, I was vetted to teach a class about how to go viral on Facebook. I have a class size of 15 students who I teach weekly in San Francisco.

  • Muie Alex

    Hello , can I ask you what kind of school did you go to become what you became and what is your job description?

    • Hey Muie,

      I went to UC Berkeley as a rhetoric major. The major helped a lot with analyzing data and with my cognitive skills. Everything else was through college experience and work experiences: outreach programs, political campaign manager, and mainly all my jobs through time (trial and error).

      Like I say in my blog posts, I read, experiment, and asks many questions too experienced people. I don’t know everything and I need to inform myself to keep up to date or my skills will plateau…

      If my skills plateau, my contract with the brands I work with probably won’t be renewed (which is essentially getting fired – it can be stressful). Wow. That was a lot of writing. I hope it helps.

      My title is “Manager.” My job description will be written in every post I write.

  • Mule Alex

    Hello , can I ask you what kind of school did you go to become what you became and what is your job description?

    • Hey Muie,

      I went to UC Berkeley as a rhetoric major. The major helped a lot with analyzing data and with my cognitive skills. Everything else was through college experience and work experiences: outreach programs, political campaign manager, and mainly all my jobs through time (trial and error).

      Like I say in my blog posts, I read, experiment, and asks many questions too experienced people. I don’t know everything and I need to inform myself to keep up to date or my skills will plateau…

      If my skills plateau, my contract with the brands I work with probably won’t be renewed (which is essentially getting fired – it can be stressful). Wow. That was a lot of writing. I hope it helps.

      My title is “Manager.” My job description will be written in every post I write.

  • Thomas Pynchon

    Interesting blog. I sense your restlessness and anxiety over the looming possibility of wasted potential. I live it daily. Curious, what are 3 (concrete) goals/ambitions that you have? Thanks and go bears.

    • Thanks for reading! Wasted potential is like the #1 thing I have in my life. Here my 3 concrete goals / ambitions for Summer 2014:

      i) Have a significant amount of fans who follow me on this blog and other places I write. ii) Create a successful YouTube Channel (I’m going to be creating and working on two-three this summer), which will help me transition to creating a company. Lastly, iii) meet the author John Green and pitch him my novel idea, which will be so good that he’ll say yes to helping me out in the future.

  • Gadgetron

    Didn’t know you had one, but I found your blog lol.

  • So you’re not an Uber driver?

    • I am! I do this too – maybe I’ll write a post about it one day (why I do both).