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Why Major in Rhetoric…

A few days I received an e-mail from a reader: The reader asked me, i) why did I study rhetoric at UC Berkeley? & ii) what is my current profession? This post may bore you, but this question couldn’t be asked at a better time because I haven’t written anything personal in a while. And, especially because I’m getting back ...


On Email Marketing: The Product Launch Formula (Part 2)

My last post I talked about the pre product launch that should happen before you start pushing out your product to your e-mail list: you can read it here. In this post I want to tell you about the product launch formula I use when I launch a product for a brand. I understand this isn’t an email marketing or ...