I’ve been at this blank page for over an hour, staring at the little straight line that ticks in and out of sight – all in beats of eighths as it waits for the letters to be typed out.
I’m sitting on my chair, my bed in front of me, and a soft lamp to the corner that only lights up half the desk. I hear nothing but the echoes of the water heater crackling in the distance: a reminder that I am indeed, alone.
I look up at my bed again, my eyes begging me to sleep, and yet I know that if I don’t write this out, I. won’t. get. rest.
Yesterday, my 61 year old mother told me she wanted to kill herself.
Continue reading “Who is there for the Oldest?”
I was recently asked to tell a time when I stole something.
This is the story –
In my freshman year at UC Berkeley, I lived in a dormitory called Bowles Hall. It looked and felt like the gloomy structure of an exact replica of Hogwarts.
The only difference was the ability to find an amazing woman like Hermione Granger, Pansy Parkinson, or an Angelina Johnson to be walking the halls… because women didn’t exist at Bowles Hall!
Continue reading “The Time I Stole”
I’m going to warn you that I haven’t written in sometime. As a way to get back into the groove of things, I’m going to write about a theory I have when it comes to Instagram. This may not be the best written piece I’ve ever done. There might be grammatical errors, who knows. It’s all about getting back into the groove of things. Here goes nothing…
I believe that 2018 is the year of Instagram.
I understand – Facebook is making a massive push to popularize Facebook watch. However, a successful Facebook watch page comprises of professionally made video content: we’re talking HD quality, we’re talking about engaging stories where each video lasts more than two minutes and thirty seconds, and we’re talking about pages that can posts these types of videos consistently.
Continue reading “Why Instagram Vlogs Will Rule 2018”
I was recently asked to tell an embarrassing story.
This is the story –
Two years ago, the girlfriend at the time and I decided to have a home-cooked meal for our “date night.” We planned it all. We were going to make homemade Vietnamese pho and simply catch up on the lives we were leading.
Couple things. Couple goals. Relationship goals.
All those hashtags.
By the way this wasn’t some gentrified Asian-Fusion pho we (she) made. This was some high-quality dish where her ancestors would’ve been proud.
Continue reading “A Hot Date (a story)”
Fade to 4:39am and this ambiguous structure of words that need to be stretched out, stripped out, and then torn out to extrapolate the pain floating in my head.
Who knew laying in bed since 9pm would make 4:39am so deadly? To be awake, to be energized, but then to be surrounded by stillness, is destructive.
It is in 4am – I can’t do anything.
So, I think. Thinking is dangerous.
Dramatically. I’m thinking of her.
I thought I was thinking of her because I wanted to win her back. But now awake, I know I don’t. We’re forever gone.
The only thing I do know right now is that there are images of her that I must write, so I can dream of other things to make me sleep…
Continue reading “Fade To 4:39am (a story about her)”
“Jonathan, working full-time here means you cannot work on any of your side projects. You can no longer uber, you can no longer do YouTube, you can no longer work on anything else but PlayTable.”
I sat there listening to my friend’s words and my heart sank. I’ve known him since 2009, been working with him on many projects since 2011, and since late 2014, started the journey of working on this new project that led me from LA to the Bay Area. This current project is called, PlayTable.xyz. It’s an all-in-one board game console, which can play every single board & card game in the world: we’re creating the soul for board & card games everywhere.
“As a friend, I understand your situation. But, as the CEO of this company I need you here all the time.” I replied asking if I could get one day off to work on my side projects. “No. Jonathan, we’re crowdsourcing in 5 months. I need you here.”
He gave me a weekend to think about my decision. I sent him an e-mail last Monday and apologized. Yes, I decided to not work with PlayTable in the capacity expected of me, and I’ll tell you why I made the decision…
Continue reading “The Decision: A Risk for Creative Art”
I was about to title this post, “how to get people to follow you & work with you… for free.” But, I realized that sounded as if I was profoundly teaching you how to exploit others to do your bidding… for free. This isn’t the case because I, in retrospect, have paid many of the interns who have worked with me in the past. However, this isn’t my good ole’ days where money flows out of my ass like a Taco-Bell burrito. Therefore, the interns I do have must work for free.
I guess the post should be “How To Manage Interns – For Free?” You get the idea.
Before I begin with my post, here’s my experience with managing interns.
(in college I once managed 17 interns at once).
Since starting my entrepreneurial journey in 2011, I’ve had a total of twenty-seven interns. I’ve fired sixteen, three of them quit, two of them went awol, four of them will always stay in my heart forever, and two of them are currently working with me at this moment. I’ve disappointed a few, I’ve overspent money with a couple, I’ve out-shined my own expectations with some, I’ve gotten taken advantage of, and I’ve also been surprised in the most amazing ways.
It’s because of these experiences that I now have a better sense of what it takes to i) find the right intern(s) for the right job(s) and ii) how to get these intern(s) to give you their best all awhile working with you for free (something that fits your budget).
Continue reading “How To Hire, Teach, And Work With GREAT Interns”
People will never truly define you based on the skills you possess, your education level, or anything plastered on your resume. Let’s be clear, there is no harm in having an amazing resume filled with glitter and experience. But, what’s more important, are your daily rituals. These rituals, your habits, these are the things that define you.
What do I mean?
Continue reading “What Defines You?”
You can read how to build a viral facebook page (step-by step) by reading the book “Growth Hack Bible” – click here.
I felt compelled to write this because, a Facebook page I manage, had a really big week! We created brand-related (quality / long lasting) content that engaged 8 million people, acquired 50 thousand new likes, and reached 70 million people. And, we were able to do this in ONE WEEK.
I’m enthusiastic, I’m hyped up, I’m elated, I’m filled with frenzy… I cannot contain my ebullient stimulated urge to write how this was done!! I understand I’ve written about this concept before, which you can read here: How to Create a Viral Facebook Page: Reach 44 Million People in 2 Months
This is going to be a little different because I’m going to focus all my attention on my Facebook video strategy. Are you ready?!? Here we Go!
Continue reading “How To Reach 70 Million People A WEEK with Facebook Video”
some content was deleted due to unsaved information. However, I wrote a book that outlines how to do all of this (step by step). You can view it here for free: Click Here
Back in mid-2014 I posted insight about how I grew a Facebook page from 20k to 280k likes – with an engagement reach of over 1 million people. Times have changed and the stakes have never been any higher. Today, I’m going to give you the strategy I’m currently using to grow Facebook pages. And, I do it without paying Facebook anything: all organic growth.
Continue reading “How To Create a Viral Facebook Page: Reach 44 Million People in 2 Months”
About a month ago I made a viral video that reached over 10 million facebook views across many pages, a million views on snapchat, and 880,000+ views on YouTube. It was called, “The Weeknd- Can’t Feel My Face (Uber Edition). It was a video that brought people together and made them smile. I’m not going to lie, I’m really sad and distraught right now as I try to figure out how to resolve this issue.
As I wait to see the fate of my future, let me tell you that I think this goes into a deeper discussion of how this affects my life as a whole.
Continue reading “Video Blocked”
My last post I talked about the pre product launch that should happen before you start pushing out your product to your e-mail list: you can read it here. In this post I want to tell you about the product launch formula I use when I launch a product for a brand.
I understand this isn’t an email marketing or business blog. However, this site is where I write my most intimate thoughts and this is just on my mind. I promise I’ll write something that strays away from business / email marketing next time. Till then. Thank you for reading.
How This All Started
Kipkay Kits was planning to add a new feature with additional products to its store. And, they wanted me to promote this product to their e-mail list. I was in a fortunate position because, as I stated in my last post, I already had a successful (30 % open rate) auto-responder that made it clear to users that we’re an active brand that will email you.
Therefore, I think it’s very important to know that you cannot (shouldn’t) implement a product launch to your e-mail list unless you’re already sending emails to them. You’ll be wasting your time otherwise because a product launch will require you to send 12-14 emails to your email list – in a span of a week. This means that your emails will most likely hit your user’s spam folder if your users are cold.
Now that you know how it all started, I’m ready to tell you the product launch formula I used and it’s actually pretty simple.
Continue reading “On Email Marketing: The Product Launch Formula (Part 2)”