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Lazy Impact

I’m not going to lie, it’s been tough getting back into the groove of making content for my YouTube channel, Facebook page, Instagram, and any other social media site I’m living on at the moment. I keep on saying to myself that “I’m going to write tomorrow…” “I’m going to film this weekend…” “I’m going to have a mission statement ...


Keep Pushing Forward: Dealing with Struggles

Before I begin I want to say I received a wonderful comment from my last post. Here it is: I really needed this comment (thank you Kirsten) because the video she is talking about, the current video I posted this morning, was one of the hardest shoots I’ve ever done in my entire life: it took over 2.5 months to ...


The Decision: A Risk for Creative Art

“Jonathan, working full-time here means you cannot work on any of your side projects. You can no longer uber, you can no longer do YouTube, you can no longer work on anything else but PlayTable.” I sat there listening to my friend’s words and my heart sank. I’ve known him since 2009, been working with him on many projects since ...


How To Hire, Teach, And Work With GREAT Interns

I was about to title this post, “how to get people to follow you & work with you… for free.” But, I realized that sounded as if I was profoundly teaching you how to exploit others to do your bidding… for free. This isn’t the case because I, in retrospect, have paid many of the interns who have worked with ...


How To Accomplish Your Goals: Work Backwards

“This may seem too magical, but you must start at BELIEVING that you can do what you want… and then you work backwards.” All five of us were sitting in the self-made living room we constructed in our office when our CEO spouted those words above. Our CEO said what he said because he was trying to guide our lead engineer into ...


What Defines You?

People will never truly define you based on the skills you possess, your education level, or anything plastered on your resume. Let’s be clear, there is no harm in having an amazing resume filled with glitter and experience. But, what’s more important, are your daily rituals. These rituals, your habits, these are the things that define you. What do I ...


How To Reach 70 Million People A WEEK with Facebook Video

You can read how to build a viral facebook page (step-by step) by reading the book “Growth Hack Bible” – click here. I felt compelled to write this because, a Facebook page I manage, had a really big week! We created brand-related (quality / long lasting) content that engaged 8 million people, acquired 50 thousand new likes, and reached 70 ...


How To Create a Viral Facebook Page: Reach 44 Million People in 2 Months

some content was deleted due to unsaved information. However, I wrote a book that outlines how to do all of this (step by step). You can view it here for free: Click Here Back in mid-2014 I posted insight about how I grew a Facebook page from 20k to 280k likes – with an engagement reach of over 1 million people. Times ...


Video Blocked

About a month ago I made a viral video that reached over 10 million facebook views across many pages, a million views on snapchat, and 880,000+ views on YouTube. It was called, “The Weeknd- Can’t Feel My Face (Uber Edition). It was a video that brought people together and made them smile. I’m not going to lie, I’m really sad ...


Being Genuine

It’s close to midnight as I write this piece… This afternoon I was climbing a  mountainous rock when a loose fragment came apart and fell on my index finger: it’s hilarious to see my index finger bleeding internally. Therefore, I’m in a bit of a conundrum as the lack of feeling to my finger is slowing down my writing process. ...


Why Major in Rhetoric…

A few days I received an e-mail from a reader: The reader asked me, i) why did I study rhetoric at UC Berkeley? & ii) what is my current profession? This post may bore you, but this question couldn’t be asked at a better time because I haven’t written anything personal in a while. And, especially because I’m getting back ...


On Email Marketing: The Product Launch Formula (Part 2)

My last post I talked about the pre product launch that should happen before you start pushing out your product to your e-mail list: you can read it here. In this post I want to tell you about the product launch formula I use when I launch a product for a brand. I understand this isn’t an email marketing or ...