Social Media Challenge Update #1: Slow Growth

To put some context behind this post, please refer to the original article, “IT’S TIME. Time for The Social Media Challenge

I’m writing to update you on my progress so far. I’m not going to lie, I really hate writing these update posts, however, it’s the only way I can stay accountable.

side note: saying the word accountable, makes me think of “The Count” on Sesame Street. This is exactly what I need, a make-believe puppet facetiously slapping me in the face, all awhile counting every single mistake that led to the reason why my social media channels stay dormant. 

Anyway.

I’ll make this short.

I didn’t do well in March…

Continue reading “Social Media Challenge Update #1: Slow Growth”

IT’S TIME. Time for the social media challenge

I’m sitting here and I’m fired up.

I’m FIRED UP!

Back story… I currently work at hint as head of video content and influencer partnerships: this means I make digital videos that are either seen for brand awareness, or for video ads. In addition, I also partner up with facebook, youtube, and instagram influencers to create online commercials with them.

How I’m able to partner up with influencers is the fact that my rolodex is stocked up with social media influencers: the past eight years I’ve been working with these individuals through management and consulting.

side note: because I’ve been in the space for quite awhile, these influencers respect who I am and often times charge our company less (for a brand deal) because they know we’re going to make content that is genuine, brand friendly (for them), viral, and beautiful.

In essence, you could say that these influencers are my friends.

Well something has been happening recently that has got me FIRED UP!

When traveling all over the United States to film my friends… they’ve been saying one thing to me: “Jonathan, you need to start doing your own thing again. What the hell is going on?”

They’re right.

I haven’t posted a viral video for quite sometime and I need to start peddling forward. It’s a little frustrating when I see my friend’s videos do really well!!!

They’re meeting celebrities, they’re getting high monetary brand deals, they’re getting opportunities, they’re GROWING… all awhile (behind the scenes) they’re screaming at me TO MAKE MY OWN CONTENT AGAIN.

I’m not jealous of them.

I’m upset at myself.

I feel I’m going to lose them as I’m personally not growing.

I’ve been waking up hyperventilating every fucking night. NIGHTMARES because I’m not doing what I AM SUPPOSED TO BE DOING.

How can I be seen as an authority figure in the creative space if I’m not creating on my personal channels? So. It’s fucking time.

What do I mean? Let me explain…

Continue reading “IT’S TIME. Time for the social media challenge”

Why Instagram Vlogs Will Rule 2018

I’m going to warn you that I haven’t written in sometime. As a way to get back into the groove of things, I’m going to write about a theory I have when it comes to Instagram. This may not be the best written piece I’ve ever done. There might be grammatical errors, who knows. It’s all about getting back into the groove of things. Here goes nothing…

I believe that 2018 is the year of Instagram.

I understand – Facebook is making a massive push to popularize Facebook watch. However, a successful Facebook watch page comprises of professionally made video content:  we’re talking HD quality, we’re talking about engaging stories where each video lasts more than two minutes and thirty seconds, and we’re talking about pages that can posts these types of videos consistently.

This is the watch’s algorithm: must be followed for your page to be successful. You can see this first hand as Facebook watch has partnered with brands like NFL, reality television syndications, buzzfeed, and other big brands who can create these high-production quality videos consistently.

Therefore, Facebook watch is for the serious video creator who has the resources and team to create these high quality story-esq videos.

I don’t think there is anything wrong with what Facebook is doing. But, if you’re a new creator trying to start out, I really don’t think Facebook watch is a friendly place to upload your content. 2015-2017 was the year for Facebook, but now that Facebook watch’s new algorithm is taking a hold of the reigns.

I’ve come to the conclusion that Instagram will be the place for new creators. It’s the platform of 2018. It is the platform where new creators can obtain a loyal, engaged fan base… fast.

Let me explain.

Continue reading “Why Instagram Vlogs Will Rule 2018”

How To Get, Teach, And Work With The GREAT Interns

I was about to title this post, “how to get people to follow you & work with you… for free.” But, I realized that sounded as if I was profoundly teaching you how to exploit others to do your bidding… for free. This isn’t the case because I, in retrospect, have paid many of the interns who have worked with me in the past. However, this isn’t my good ole’ days where money flows out of my ass like a Taco-Bell burrito. Therefore, the interns I do have must work for free.

I guess the post should be “How To Manage Interns – For Free?” You get the idea. 

Before I begin with my post, here’s my experience with managing interns.

(in college I once managed 17 interns at once). 

Since starting my entrepreneurial journey in 2011, I’ve had a total of twenty-seven interns. I’ve fired sixteen, three of them quit, two of them went awol, four of them will always stay in my heart forever, and two of them are currently working with me at this moment. I’ve disappointed a few, I’ve overspent money with a couple, I’ve out-shined my own expectations with some, I’ve gotten taken advantage of, and I’ve also been surprised in the most amazing ways.

It’s because of these experiences that I now have a better sense of what it takes to i) find the right intern(s) for the right job(s) and ii) how to get these intern(s) to give you their best all awhile working with you for free (something that fits your budget).

Let’s begin.

Continue reading “How To Get, Teach, And Work With The GREAT Interns”