Why Instagram Vlogs Will Rule 2018

I’m going to warn you that I haven’t written in sometime. As a way to get back into the groove of things, I’m going to write about a theory I have when it comes to Instagram. This may not be the best written piece I’ve ever done. There might be grammatical errors, who knows. It’s all about getting back into the groove of things. Here goes nothing…

I believe that 2018 is the year of Instagram.

I understand – Facebook is making a massive push to popularize Facebook watch. However, a successful Facebook watch page comprises of professionally made video content:  we’re talking HD quality, we’re talking about engaging stories where each video lasts more than two minutes and thirty seconds, and we’re talking about pages that can posts these types of videos consistently.

This is the watch’s algorithm: must be followed for your page to be successful. You can see this first hand as Facebook watch has partnered with brands like NFL, reality television syndications, buzzfeed, and other big brands who can create these high-production quality videos consistently.

Therefore, Facebook watch is for the serious video creator who has the resources and team to create these high quality story-esq videos.

I don’t think there is anything wrong with what Facebook is doing. But, if you’re a new creator trying to start out, I really don’t think Facebook watch is a friendly place to upload your content. 2015-2017 was the year for Facebook, but now that Facebook watch’s new algorithm is taking a hold of the reigns.

I’ve come to the conclusion that Instagram will be the place for new creators. It’s the platform of 2018. It is the platform where new creators can obtain a loyal, engaged fan base… fast.

Let me explain.

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How To Get, Teach, And Work With The GREAT Interns

I was about to title this post, “how to get people to follow you & work with you… for free.” But, I realized that sounded as if I was profoundly teaching you how to exploit others to do your bidding… for free. This isn’t the case because I, in retrospect, have paid many of the interns who have worked with me in the past. However, this isn’t my good ole’ days where money flows out of my ass like a Taco-Bell burrito. Therefore, the interns I do have must work for free.

I guess the post should be “How To Manage Interns – For Free?” You get the idea. 

Before I begin with my post, here’s my experience with managing interns.

(in college I once managed 17 interns at once). 

Since starting my entrepreneurial journey in 2011, I’ve had a total of twenty-seven interns. I’ve fired sixteen, three of them quit, two of them went awol, four of them will always stay in my heart forever, and two of them are currently working with me at this moment. I’ve disappointed a few, I’ve overspent money with a couple, I’ve out-shined my own expectations with some, I’ve gotten taken advantage of, and I’ve also been surprised in the most amazing ways.

It’s because of these experiences that I now have a better sense of what it takes to i) find the right intern(s) for the right job(s) and ii) how to get these intern(s) to give you their best all awhile working with you for free (something that fits your budget).

Let’s begin.

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On Email Marketing: The Product Launch Formula (Part 2)

My last post I talked about the pre product launch that should happen before you start pushing out your product to your e-mail list: you can read it here. In this post I want to tell you about the product launch formula I use when I launch a product for a brand.

I understand this isn’t an email marketing or business blog. However, this site is where I write my most intimate thoughts and this is just on my mind. I promise I’ll write something that strays away from business / email marketing next time. Till then. Thank you for reading.

How This All Started

Kipkay Kits was planning to add a new feature with additional products to its store. And, they wanted me to promote this product to their e-mail list. I was in a fortunate position because, as I stated in my last post, I already had a successful (30 % open rate) auto-responder that made it clear to users that we’re an active brand that will email you.

Therefore, I think it’s very important to know that you cannot (shouldn’t) implement a product launch to your e-mail list unless you’re already sending emails to them. You’ll be wasting your time otherwise because a product launch will require you to send 12-14 emails to your email list – in a span of a week. This means that your emails will most likely hit your user’s spam folder if your users are cold.

Now that you know how it all started, I’m ready to tell you the product launch formula I used and it’s actually pretty simple.

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On Email Marketing: The (Pre)-Product Launch Formula (Part 1)

An email is the most important and sacred thing you can get from anyone. Yes, your fan may like your facebook page, follow you on twitter, and even be an active participant on your instagram account. But, it will never compare to you having the ability to interact with them first hand via their email.

Every single person in the world checks their email on a daily basis. Though we’re at a time where people are now getting accustomed to delineating between spam and important emails… a really good email can gain the attention of your suspected prospect and hook them to your product(s). The right title, message, and follow up can turn your $0 business into a multi-millionaire dollar business.

This is why I’m in a love and in a hate relationship with e-mail marketing. I understand the value and importance, but I also know the abundant struggles it takes to acquire an email, get the prospects hooked, and then getting them to pull out their wallets. It’s a process that can take many weeks, many months, and even years!

Why am I talking about all of this?

Well, for the past year I’ve been hired as a brand consultant for a few clients. This job means I’m dealing with the brand’s imaging, product development, and more importantly, the brand’s e-mail marketing side of things.

It’s safe to say that e-mail marketing has been on my mind (taking over) and since this is where I share all my intimate thoughts… I want to share the concepts I have in my brain with you.

The clients I’ve been working with (that I can talk about): Kipkay Kits (60k+ email list ) and The Checklist Mom (it was at zero when we launched 3 weeks ago. We’re now going to be hitting 1,000 emails).

Hopefully this helps you or brings you some perspective about what I know in regards to email marketing. Here we go!

Continue reading “On Email Marketing: The (Pre)-Product Launch Formula (Part 1)”