Why I Made “Say Something Wonderful Surprise!”

I recently made this film to help cope with my anger management issue:

Last weekend I visited my family in San Diego to hang out with my 15 and 17 year old brothers. The youngest one is into film while the other is into music. I’m fortunate to have creative family members because that (this) weekend I wanted to film something for my YouTube channel.

I haven’t posted anything for about a week. But I didn’t want to film just anything, I wanted it to be good.

The first concept I had was to start off being sad and then actually crying. The background would change as my face would tear up while looking miserably downcast. This is how I actually felt at the time (I’m a negative person). Then, the camera would shift and a smile would begin to creep up on my face as I looked up to see… the Disnelyand sign!

The next sequence of shots would be of me having a ton of fun on Disneyland rides. I was going to call it: “The Happiest Place on Earth.” However, we didn’t film it because we realized that Disneyland is very expensive, almost three hour drive away, and their was something missing in the overall concept. I swayed back and forth until I made the decision that we needed to push the idea for a later date.

This got me into a very depressed mood.
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CopOut

“I feel telling others that your videos are for your kids – is a copout”

Andrew said this to me tonight and it really struck a positive chord in my heart. He’s absolutely right, I’m literally copping out when I say that my YouTube channel is for kids.

The channel isn’t necessarily for my kids, it’s for me.

I want to get big on YouTube.

I want to be the voice thousands, if not millions, of people hear.

I want to change the world. Period.

I’m being selfish. I know I am, but I think I need to be selfish to make my goals a reality.

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Classics

I’m in this weird state right now where I’m not really happy nor am I really sad. I’m in a lull. I’m bland. I’m silent? It’s a mood perfect for writing because I’m not trying to say something profound, I’m just here… I’m just typing. My impulses are just telling me to write… something.

What do you think about when you think of the classics? When you go on YouTube, when you look at your movie collection, when you go on Netflix, when you look at your book collection… what do you grab if you’re looking for something classic

Classic: that one particular artwork that makes you repeat every line projected from the character’s voice or make you giggle even though you’ve read that sentence over and over before. Classics.

Here are my classics…

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Throw Content Till It Sticks: Shipping on YouTube

According to Seth Godin, a prolific name in the marketing world, says thatresistance will do whatever it can to slow you down and average you out.”The resistance he is talking about are the outside and internal factors that deter you from completing a project, writing a paper, or in my case (maybe yours) – uploading a YouTube video.

This is a grave issue because resistance can overcome your body and stall you from doing anything. If you let it, resistance will keep you and your goals idle as everyone else passes you by. 

So how do you overcome resistance?

You Ship: Shipping
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Hacking Twitter: Creating an Active Page

I’m going to be the first to say that I have little knowledge of the Twitter game compared to Facebook. I’m just writing this article to tell you what I do know and trying to maybe figure out more methods of making Twitter accounts grow. The one thing I do know is that if you do have a viral brand, it would be wise of you to promote your twitter on those platforms. The reason why you want to do that is because twitter is important.

Why Twitter Is Important

As I’ve said time and time again, 40% of your engaged audience (in their lifetime) will purchase your products. Also, according to Gary Vaynerchuck (Gary V), Twitter is a great platform to directly talk to your fans: many big corporations are solving their customer service issues with Twitter. In addition, you can understand what your customers / fans want from you. Also, what’s really amazing, is you can spread a message in real time – FASTER. For example, the other day LAHWF set up a live face to face meet and greet with his fans.

He sent out the tweet (I’m on Omegle! Put your interest as LAHWF and let’s talk) and BOOM within minutes (if not seconds) he got his fans to start to talking to him on Omegle. It was crazy fun. Lastly, if your Tweets get Retweeted – your brand spreads even further. (Of course he deleted the tweet afterwards, but he did make a video out of it).

Out of all the points I just talked about, we’re going to specifically talking about making your page active and your tweets retweeted to gain the proper exposure for your brand. And, we’re going to do this by analyzing two Twitter accounts as our case studies:

1. LAHWF

2. Tinatbh

Let’s get started…

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