I felt compelled to write this because, a Facebook page I manage, had a really big week! We created brand-related (quality / long lasting) content that engaged 8 million people, acquired 50 thousand new likes, and reached 70 million people. And, we were able to do this in ONE WEEK.
I’m enthusiastic, I’m hyped up, I’m elated, I’m filled with frenzy… I cannot contain my ebullient stimulated urge to write how this was done!! I understand I’ve written about this concept before, which you can read here: How to Create a Viral Facebook Page: Reach 44 Million People in 2 Months
This is going to be a little different because I’m going to focus all my attention on my Facebook video strategy. Are you ready?!? Here we Go!
What Is Brand-Related (Quality / Long Lasting) Content?
I understand that in the first paragraph, (where this word segment is located), isn’t specific enough to what brand-related content is and I’m here to clarify: brand related content is content that only your brand, and your brand alone, can produce. It is ORIGINAL content that is aligned to your mission, your lingo, and attracts the audience (niche) you’re focused on entertaining.
This means, you are creating political content if you’re a political page, you’re creating marketing material if you’re a marketing page, you’re creating clown statuses if you love dressing up in outfits to haunt children…
Remember, the only way you can stay relevant (and grow), is to know your brand inside and out. So many times I see brands creating content around trending events that are not consistent with their brand. Then, when Facebook’s algorithm changes, or a new trend pops up on the interweb, it becomes difficult for these brands to evolve and keep their new audience engaged.
Your audience is more likely to share your content when you consistently post content that aligns with your brand. For example, the page I manage focuses on humor that attracts people who want a quick laugh.
Or, as I say bluntly: we’re creating addicting content that can easily entertain the mind of a 5th grader. I’m not saying our audience isn’t educated. I’m rather saying that we’re making sure not to use BIG WORDS (e.g., substituting the word “talk” instead of “conversation“)
Please know your audience and please know the image you’re trying to project to the world. This is how you create loyalty.
Now that you know your brand, let’s get to the part where you can create a viral Facebook video:
It Starts With The Right Tools:
If you’re involved with social media, you come to the understanding that everything changes really fast. This means you should be fully aware of what’s happening in the world – ALL THE TIME. This means you should be able to= comment on your posts – ALL THE TIME. This means you should be able to delete posts swiftly – ALL THE TIME.
This means you should be able to create content on the spot – ALL THE TIME.
Though the internet runs your world… you need to be able to live your life. You need to explore and take walks outside. The sun and interacting with people is very important: keeps you socially sane. You’re not a zombie.
So, how do you make sure you’re always ready to go without being stuck in front of a computer? The easiest way, is to download all your social media tools to your smart phone.
Here is a picture of the app tools I have on my phone:
Instashot, AndrodVid, Twitter, Facebook Mentions, and Emoji Keyboard. As an Android user – these are the tools I use every single day.
Instashot allows me to edit the video, AndroVid allows me to merge videos and music, Twitter allows me to keep up to date with new trends, Facebook mentions allows me to easily publish content / interact with my fans (in real time), and Emoji Keyboard allows me to create funny faces for our audience.
Remember, we’re catering to the minds of 5th graders… they love Emojis.
Personally, I think most Facebook content should cater to a 5th grader’s attention span & vocabulary: people are more inclined to like and share content that can be easily understood.
This is why I’m always on my phone. I want to make sure I can be ready to post content in a matter of minutes. Every second counts. You have the right tools. Now what?
The Video Strategy
The most important & hardest part of creating content is focusing on the captions. I’m not just talking about the status of the post:
I’m also talking about the captions that happen while the video is playing. For example, in our 1 minute and 30 second video that was shared over 13 thousand times, liked by 16 thousand people, and has over 1.3 million plays; has 8 interchangeable captions while the video is playing.
Here are the examples. Please look at the bottom captions:
Each bottom caption pops up at different times of the video to drive an emotion. The caption also tells the viewer what is happening & what to do at that given moment.
When there is a “a hysterical crying laughing face” we’re reminding the viewer to laugh. When you tell them a line from the video, you’re re-instating what the video is doing and why it’s funny.
To keep the audience engaged, you ALWAYS need to be reminding them i) what’s happening, ii) how it’s entertaining, and iii) why it’s shareable. You have no idea what one little emoji and one little word can do to your post.
My intern and I took 2 hours and 45 minutes to make the above video work.
(One time I spent 4 hours & six TRIES to make a 3 million viewed video work: passerby’s could hear me SCREAMING at my phone throughout the process).
What To Do BEFORE & AFTER You Upload
I always make sure to upload a viral photo a few hours before I post the video. Then, I’ll post another viral photo afterwards. As I wrote in this piece, Facebook LOVES photos because it’s the easiest way to gather shares and views: you have a higher chance of increasing your views when your video is supplemented by viral content.
This is why I’m happy that Facebook has a “schedule” feature. You can schedule an unlimited amount of posts and then go about your day.
Another Thing To Keep In Mind
After you post your content, you should always ENGAGE with your audience.
You should try to be the first person to comment on the video. Then, take the next 20 minutes to answer comments and retort with witty remarks. The idea is to get in touch with your audience. Your fans will appreciate your comments & they will follow suit by continuing to comment on all your future posts.
Lasting Words: Be Careful! It’s Addicting
I dream about Facebook every night. I worry about the pages I manage. I am always looking at new trends. I am always training myself (and new people) to get better. I also also get very angry & frustrated at myself if something isn’t working. I’m not going to lie, it’s fun!
But, being addicted to Facebook (or any social media platform in general) can numb your mind and create neck spasms. This is why I only post 5 days a week & turn off my phone before bed: I read a book, listen to podcasts, play board games with my friends, go for a run… whatever it takes to get away from the social media life.
Trust me, you’ll get depressed if you spend all your time on social media.
I hope this helps you in anyway possible. If you’re new to this whole process, I really urge you to read the first Facebook Hacks I wrote here: How to Create a Viral Facebook Page: Reach 44 Million People in 2 Months
Lastly, this year I’m adding an additional page to the mix: I’m focusing on growing a Facebook page from close to zero likes. Here are the stats so far:
I’m going to be implementing the strategies I just talked about, but because it’s not necessarily a humor page… I will be using a few different strategies to grow the page. Stay tuned because I will be sharing these strategies in the preceding months ahead. Who knows what lies ahead? I’m excited!
Thank you for reading.
You can leave your comments below & you can always contact me at firstname.lastname@example.org with any questions / concerns / ideas.
I hope you have a beautiful day!