IT’S TIME. LET’S GO! Time for the social media challenge

I’m sitting here and I’m fired up.


Back story… I currently work at hint as head of video content and influencer partnerships: this means I make digital videos that are either seen for brand awareness, or for video ads. In addition, I also partner up with facebook, youtube, and instagram influencers to create online commercials with them.

How I’m able to partner up with influencers is the fact that my rolodex is stocked up with social media influencers: the past eight years I’ve been working with these individuals through management and consulting.

side note: because I’ve been in the space for quite awhile, these influencers respect who I am and often times charge our company less (for a brand deal) because they know we’re going to make content that is genuine, brand friendly (for them), viral, and beautiful.

In essence, you could say that these influencers are my friends.

Well something has been happening recently that has got me FIRED UP!

When traveling all over the United States to film my friends… they’ve been saying one thing to me: “Jonathan, you need to start doing your own thing again. What the hell is going on?”

They’re right.

I haven’t posted a viral video for quite sometime and I need to start peddling forward. It’s a little frustrating when I see my friend’s videos do really well!!!

They’re meeting celebrities, they’re getting high monetary brand deals, they’re getting opportunities, they’re GROWING… all awhile (behind the scenes) they’re screaming at me TO MAKE MY OWN CONTENT AGAIN.

I’m not jealous of them.

I’m upset at myself.

I feel I’m going to lose them as I’m personally not growing.

I’ve been waking up hyperventilating every fucking night. NIGHTMARES because I’m not doing what I AM SUPPOSED TO BE DOING.

How can I be seen as an authority figure in the creative space if I’m not creating on my personal channels? So. It’s fucking time.

What do I mean? Let me explain…

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Why Instagram Vlogs Will Rule 2018

I’m going to warn you that I haven’t written in sometime. As a way to get back into the groove of things, I’m going to write about a theory I have when it comes to Instagram. This may not be the best written piece I’ve ever done. There might be grammatical errors, who knows. It’s all about getting back into the groove of things. Here goes nothing…

I believe that 2018 is the year of Instagram.

I understand – Facebook is making a massive push to popularize Facebook watch. However, a successful Facebook watch page comprises of professionally made video content:  we’re talking HD quality, we’re talking about engaging stories where each video lasts more than two minutes and thirty seconds, and we’re talking about pages that can posts these types of videos consistently.

This is the watch’s algorithm: must be followed for your page to be successful. You can see this first hand as Facebook watch has partnered with brands like NFL, reality television syndications, buzzfeed, and other big brands who can create these high-production quality videos consistently.

Therefore, Facebook watch is for the serious video creator who has the resources and team to create these high quality story-esq videos.

I don’t think there is anything wrong with what Facebook is doing. But, if you’re a new creator trying to start out, I really don’t think Facebook watch is a friendly place to upload your content. 2015-2017 was the year for Facebook, but now that Facebook watch’s new algorithm is taking a hold of the reigns.

I’ve come to the conclusion that Instagram will be the place for new creators. It’s the platform of 2018. It is the platform where new creators can obtain a loyal, engaged fan base… fast.

Let me explain.

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Thank You: My Year 2017

I recently wrote this on Facebook. However, I want these words to stay here forever so I’m going to paste the status here. Enjoy –

This is going to be the longest piece I’ve ever written on FB. But I don’t care because these are words I never want to forget.

In the beginning of 2017 I got into a major car accident. The car I was driving barreled into the air and then dropped perpendicular on the freeway: the oncoming cars, the blood dripping down my forehead, blood coming out of my left hand, and the screams on the scene is something I see and hear most nights in my dreams.

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On my mind because I’m high!

When I tell people I have manic depression and live with PTSD, many think I’m roaming around the world lost, confused, in pain, and of course… depressed.

These feelings do occur. However…

I think they tend to forget about the other component of mania, the component when my serotonin, dopamine, and oxytocin levels are spiking with such a surge that when I close my eyes, I can actually see the neurons shooting off in every direction!!



It feels as if some ghost like, holy spirit figure is massaging the insides of my brain. It feels as if a five-star masseuse is stroking my head while simultaneously pulling the strands giving a lover’s touch a run for their money.

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A Hot Date

I was recently asked to tell an embarrassing story.
This is the story –

Two years ago, the girlfriend at the time and I decided to have a home-cooked meal for our “date night.” We planned it all. We were going to make homemade Vietnamese pho and simply catch up on the lives we were leading.

Couple things. Couple goals. Relationship goals.
All those hashtags.

By the way this wasn’t some gentrified Asian-Fusion pho we (she) made. This was some high-quality dish where her ancestors would’ve been proud.

Be jealous.

Continue reading “A Hot Date”