Hacking Facebook: Creating a Viral Page #2

The last time I posted about Facebook, was in April, 2014. It was in the post that I gave you all the insight I knew about how I grew a Facebook page from 20,000 likes to 280,000, with an engagement range that reached over 1 million people. Things have changed now and the stakes have never been higher. Today, I’m going to tell you the new strategy I’m using and all the Dos & Don’ts when it comes to growing a Facebook page.

You could be asking, “Jonathan, why should we listen to you?”

This is why:




This client (who wanted to stay anonymous) reaches about 70 million people on a weekly basis. They have over 622,078 page likes. 47 days prior to these stats they were at 500,000 likes, with a reach of less than 200,000. And, I’m going to tell you what I did to grow their Facebook page to the success they’re dealing with now. Here we go.


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About a month ago I made a viral video that reached over 10 million facebook views across many pages, a million views on snapchat, and 880,000+ views on YouTube. It was called, “The Weeknd- Can’t Feel My Face (Uber Edition). It was a video that brought people together and made them smile. I’m not going to lie, I’m really sad and distraught right now as I try to figure out how to resolve this issue.

As I wait to see the fate of my future, let me tell you that I think this goes into a deeper discussion of how this affects my life as a whole.


27 Lessons From A Not-So-Successful 27 Year Old

In a couple of weeks I’ll be twenty-seven years old. I look in the mirror and I’m astonished to see how much I’ve aged since last year. I used to look twenty-two, but because of stress, bad decisions, and lack of sleep… I can safely say that I look exceptionally older (25 in White-American standards). My eyes are puffier, I’m developing crows feet, and my stomach protrudes outwardly.

As the saying goes, “your body just gets worse over time, so it’s your job to slow down its breaking process. This requires exercise, healthy eating, and sleep.”

Besides the body shaming, what is it like being a twenty-seven year old? What are the things I’ve learned over these past twenty-seven years? I’ll tell you. Here are the 27 things I’ve learned over these past years.


Being Genuine

It’s close to midnight as I write this piece…

This afternoon I was climbing a  mountainous rock when a loose fragment came apart and fell on my index finger: it’s hilarious to see my index finger bleeding internally. Therefore, I’m in a bit of a conundrum as the lack of feeling to my finger is slowing down my writing process. I’m unable to bring word from thought fast enough and I’m at a point where I have so many things I want to write about.

Excuses. Though valid, they’re still excuses.

Anyway, there is something on my mind right now that relates to everything I’m trying to accomplish: completing my novel, establishing an online writing presence, doing well on YouTube, making sure my podcast episodes are heard by the thousands, and of course, all of these things coming together to establish a brand that influences many.

But Why? And, How?

Let’s start with why…


The One Thing People Need To Consider About Caitlyn Jenner

I recently wrote this for Thought Catalog. I also want to share it here: 

Speaking out for the first time since completing gender transition, Caitlyn Jenner just recently graced the cover of Vanity Fair to talk about her coming out and to also talk about transgender issues. Her event spread throughout the Internet, and even broke twitter for a four hours as she amassed an overwhelmingly amount of support! It was beautiful. It is beautiful.

I’m going to start by saying that I’m proud of Caitlyn Jenner for going public and for bringing these issues out in the open. And, most of all, I’m proud to see that millions of people are supporting her in any affirming way that they can. There is just this one thing that has been knocking on my head right now.

I cannot shake it off and I think it’s something people need to consider when looking at Caitlyn Jenner. Here we go…


Why Major in Rhetoric…

A few days I received an e-mail from a reader:

rhetoricThe reader asked me, i) why did I study rhetoric at UC Berkeley? & ii) what is my current profession? This post may bore you, but this question couldn’t be asked at a better time because I haven’t written anything personal in a while. And, especially because I’m getting back into the writing game, it would be nice to write… something.


On Email Marketing: The Product Launch Formula (Part 2)

My last post I talked about the pre product launch that should happen before you start pushing out your product to your e-mail list: you can read it here. In this post I want to tell you about the product launch formula I use when I launch a product for a brand.

I understand this isn’t an email marketing or business blog. However, this site is where I write my most intimate thoughts and this is just on my mind. I promise I’ll write something that strays away from business / email marketing next time. Till then. Thank you for reading.

How This All Started

Kipkay Kits was planning to add a new feature with additional products to its store. And, they wanted me to promote this product to their e-mail list. I was in a fortunate position because, as I stated in my last post, I already had a successful (30 % open rate) auto-responder that made it clear to users that we’re an active brand that will email you.

Therefore, I think it’s very important to know that you cannot (shouldn’t) implement a product launch to your e-mail list unless you’re already sending emails to them. You’ll be wasting your time otherwise because a product launch will require you to send 12-14 emails to your email list – in a span of a week. This means that your emails will most likely hit your user’s spam folder if your users are cold.

Now that you know how it all started, I’m ready to tell you the product launch formula I used and it’s actually pretty simple.


On Email Marketing: The (Pre)-Product Launch Formula (Part 1)

An email is the most important and sacred thing you can get from anyone. Yes, your fan may like your facebook page, follow you on twitter, and even be an active participant on your instagram account. But, it will never compare to you having the ability to interact with them first hand via their email.

Every single person in the world checks their email on a daily basis. Though we’re at a time where people are now getting accustomed to delineating between spam and important emails… a really good email can gain the attention of your suspected prospect and hook them to your product(s). The right title, message, and follow up can turn your $0 business into a multi-millionaire dollar business.

This is why I’m in a love and in a hate relationship with e-mail marketing. I understand the value and importance, but I also know the abundant struggles it takes to acquire an email, get the prospects hooked, and then getting them to pull out their wallets. It’s a process that can take many weeks, many months, and even years!

Why am I talking about all of this?

Well, for the past year I’ve been hired as a brand consultant for a few clients. This job means I’m dealing with the brand’s imaging, product development, and more importantly, the brand’s e-mail marketing side of things.

It’s safe to say that e-mail marketing has been on my mind (taking over) and since this is where I share all my intimate thoughts… I want to share the concepts I have in my brain with you.

The clients I’ve been working with (that I can talk about): Kipkay Kits (60k+ email list ) and The Checklist Mom (it was at zero when we launched 3 weeks ago. We’re now going to be hitting 1,000 emails).

Hopefully this helps you or brings you some perspective about what I know in regards to email marketing. Here we go!


The No *** Challenge Updated & Criticisms About My Podcast

Recently I told you that I was going to participate in a NO *** CHALLENGE to motivate me to accomplish a few goals. Sadly, I didn’t last two weeks.

The only thing I accomplished was having a 10,000+ shared Thought Catalog article: about 30,000 shares to date (and it’s only been up a day since writing this blogpost).

I still want to accomplish these goals before March 13th 2015. Yes, I’m giving myself one entire month from now to make sure I stay on track. The only thing that has worked for me has been saying “If I don’t accomplish X… I will kill myself.” It’s worked in the past and I think I’m going to apply it here.


If I don’t accomplish the goals I’ve set for myself, in my No Sex Challenge article, I’m going to kill myself. I want to make it very clear that sex is allowed under this statement. Again, the timeline I’ve set for myself is March 13th 2015. I don’t want to die.

Anyway, besides the genuine financial issues I’m currently facing, there is something that I can’t seem to get out of my head. It seems my podcast has a few reviews on Itunes. (Yes, believe it or not, people are listening to the show). This is what the review said:


The Trials of Being a Writer (Part 2)

A few days ago I told ya’ll the struggles a writer faces every single day.

In the post I told you that I would update you in regards to a Thought Catalog article I was writing: the assignment was to NOT think of writing a viral piece but rather writing a piece for myself. A writing piece that was polarizing to my my beliefs without the worry for a mass appeal. (Regardless how small the group, I was writing to please myself and the people who share my same values. Basically, exactly the same way how I write in this blog).

It was the best thing I did because the piece was really easy to write! It did take me a few hours to make sure the piece was polished, but at least I wasn’t having a headache (or a tantrum) trying to figure out what to write. I’m happy: you can view it here.

I’m even happier with the number of views, shares, and comments! I swear, it feels good to have something published again. This entire process was very insightful and I’m writing this post to share what I learned.


The Trials of Being a Writer (Part 1)

Being a writer is really tough because many times you’re wasting valuable moments of your life… writing. For example, I wrote 40,000 words, from the summer of 2013 to the end of 2014, on a potential novel I’m putting together. Unfortunately, after reviewing it I realize that I hate the first half of the book. I’m going to rewrite the first part altogether and it will probably take 8 months to complete this task.

In addition, yesterday I tried writing a new Thought Catalog piece (to get back on the horse to accomplish my 2015 writing goals) and I realized that after 5 hours of writing the piece led nowhere. There wasn’t enough examples, it wasn’t concrete enough, the idea was there but it didn’t have substance. Thought Catalog is all about relationship, love, millennial (generation y) catharsis, and stories involving love / relationships. And, my piece was far removed from being a hit.

It hurts because sometimes I just feel like I’m wasting my time. I will say that it’s really easy to write on this blog because the audience are people who already know me. It’s not for the masses, it’s for you, the 30ish people who read this blog everyday (haha. I know. So small). Last month I only had 800 unique visitors who scrolled through my site. Once I thought it to be pathetic that I averaged so little viewers.

But now I feel it a good thing because we’ve become a close nit group of people who aren’t really judging me in a negative light. You are all here to read my personal journey in life. In fact, there are even a few consistent commenters who I’ve actually reached out to via email or some other social media channel. So, thank you. Thank you to the ones reading and commenting. It means a ton.

I will say I’ve gotten a few haters (whose comments were quite hurtful) but that’s okay. It’s more love than hate here. Again, thank you.

As I write this piece I’m realizing why it’s so easy to write here than for Thought Catalog (and my novel). It’s because I don’t care what others think of what I’m trying to say here. I know the ones reading are the ones who like me and the ones who don’t know me just don’t give a fuck and won’t comeback. I’m not trying gratify the masses… just you.



The NO SEX Challenge: The Best Motivation to Complete Your Goals?

I think I’m fortunate to have a partner who reciprocates the need and want for sexual intercourse. However, I realize that my availability to coitus has made it impossible for me to accomplish the goals I’ve set for myself this year.

Am I saying that sex is a distraction? Yes. The copulation between my partner and I have led to my own unproductive habits. This is why I’ve decided to try out the NO SEX challenge. There are countless others, like David Asprey (author of Bulletproof), who have participated in this endeavor. If they can do it and succeed. why can’t I?

Of course his was a 30 day challenge.

Mine is NO SEX until I accomplish my goals.

I’m not going to lie but I actually tried this feat a week ago and… I failed. She even said, “are you sure you want to do this?” HELL YEAH! I even made an excuse, “I worked really hard this week… it’s okay.” Then, the moment happened. 😀

Yes, I failed. I cheated. And, I don’t feel bad because it was a great experience (we just connect). However, I’m stuck at the same place again where I’m no closer to accomplishing my goals for this year. This is why I’m going to restart this challenge, but I’m going to do a few different things so that way I don’t fail. Let me explain…


What It’s Like Being A Manic Depressant

I’m a manic depressant.

Manic Depression is a genetic mental disorder that can be best described to be related to an individual who is bipolar and who also has post-traumatic stress disorder (PTSD). Like any (genetic) mental disorder, mania is triggered through events that carry overtime.

This means that at any moment, without warrant, I can plunge into a feeling of depression. Or, in another moment my brain can catapult into a high. In this post, I’ll talk about what depression feels like, what the high does to me, and what the pills do to my body… Let me explain:


Your Relationship & Career Can Work in Unison

I was going to originally write this for Thought Catalog. But, I’m not going to because I think it’ll lose its value as a post (it’s too personal). Also, I’m in a rush and I’m not in the mood for grammatical criticism from Thought Catalog readers…

A couple of days ago I said that having a girlfriend can limit you from your successes. I’ve been thinking it over and I think I was wrong. I think. These past few days I’ve been able to really reflect on how lucky and fortunate I am to have such an amazing partner. Let me explain…


How To Become James Franco: Pulling Out The Weeds in Your Life

I was going to write about the mistakes I’ve made in my life because I fuck up all the time. I’ve been known to make rash decisions without really thinking about the consequences. And, in doing so, I usually get caught (100% of the time actually because I really suck at covering my tracks), someone gets hurt, and guilt consumes my body.

But, I don’t want to talk about that right now because I do not have time to write such a thing: it requires a ton of self-emotional-reflection.

Anyway, today I want to talk about James Franco. Yes, James Franco the actor slash amazing eclectic individual who seems to be able to do everything. When he was 28 years old he was attending Yale’s Phd writing program, writing movie scripts, acting in several movies, writing a fucking novel, and even directing a film.

Even today he’s known to continue this path and I don’t think his productivity is going away anytime soon. And, I want to follow in the steps of James Franco.

Hell, if he can do it – so can I? Right?

Yes? I mean. Yes.

What am I talking about?


How to Get Paid To Write for an Online Magazine

My goal in life is to be a writer who gets paid to write. Of course this isn’t the only reason why I’m writing my novel. I write because I love writing and I’m a great storyteller (I think).

Social Proof: You can see my prominent online articles on Thought Catalog & ghostwritten online articles at Simple Pickup (start with “How To Get Along With Your Girlfriend’s Family” and head backwards… everything after that I didn’t write. Basically, 85% of those articles I’ve written). Also, last week, I was invited to a storytelling event where there were about 200 people and 12 storytellers. I did well and the MC texted me:


I’m happy to report that an online magazine, Matador Network, has reached out to me to write articles for them. I’ll start with one and if it goes viral… then I write another and another and another. It pays $25 an article. This isn’t great money, but it’s a start.

Now that I have you attention and provided social proof. I’m going to tell you how you can get paid to write for an online magazine. Let’e begin…


The Sacrifices & The Risks You Must Make to Follow Your Dreams

If you want to read something I wrote that I really like – you can check it out here -> 

I haven’t written in a very long time and I account that due to my ever growing laziness to write for this blog. I’m going to honest, it’s laziness. My priorities have been elsewhere and I regret every second of where my time has been spent.

The biggest thing that has been occupying my time is handling the business development & marketing of our newest client, Kipkay. He has a subscription based product and I deal with his email marketing product launches and potential business deals.

I know this may sound boring and I do not want to push anyone away…but, I’m proud to say that the company is doing well (increased it’s profit revenue by 60% in the past 2 months) & there is a chance we might be on Shark Tank (fingers crossed). I hope one day to really go into depth about email Product Launch formulas.

Anyway, let’s get to the meat of why I’m writing this post. Today I want to talk about the sacrifices and risk you must make to follow your dreams. And, I’m basing this all off what I currently decided to do with my own life. I decided to quit everything and become homeless.

Let me explain.


Time Management

“Jack of all trades… master of none.”

I’m stressed out and that is why I’m writing here right now. I have so many things in my head and I’m not going to lie when I say I am unable to organize all of them together. I feel like a fucking idiot because I’ve put myself in a position where I’ve added a bunch of projects together and it’s eating me alive.

It’s sad. I want to tear up because the big things I really want to do take a big step back because work always seems to come first. Even though, the work, isn’t even paying me anything (#startup life).

(I can survive, monetarily, for a couple more months)…

But, when it comes to my own survival: my bags under my eyes, hair loss, energy, and happiness can only last for so long. This is why I need to focus on Time Management. So, you’re wondering – what am I working on? Here we go. I’ll tell you and I’ll tell you what I need to do to keep things on track and the tools I use to do so…


Podcast Stat Update – One Day Launch

In my last post I told you the strategy I’m using to promote my 4 / 5 day a week podcast. For a quick recap, here is what I’m doing:

1. Interviewing people in advanced so I have a ready made archive.

2. Giving each interviewee the social links (sound cloud, direct link, facebook share) of their podcast when it goes live.

3. Having a few Twitter Peeeps (who have 1,000 – 10,000 followers) tweet out a certain podcast episode: stripper episode

4. Have a mailing list so I can remind people about the upcoming episodes.

5. Start pushing out the podcast on all my media channels (YouTube to Facebook)

6. Wrote an article on Thought Catalog to push people to the Stripper episode.

7. Ask other Podcasters out there to be on their show (Guest Appearances).

8. Ask audience members to review my podcast because I only have eight weeks to get on the New & Noteworthy on Itunes (Free Advertisement).

I haven’t done all of these steps. So, let me recap what I’ve done with the steps above, how it’s affected the stats, what is working, and the next steps to figure out how to make this podcast grow.


My New (podcast) Project & The Strategy (I’m using) To Make It Go Viral

It’s 4:16am in the morning and…

I’m no longer afraid to tell you about my newest passion project I’ve been working on for the past three months. It’s my newest podcast called –

People With Careers: a 4 day a week podcast where I interview different people about their careers.

I think it’s the perfect platform for me because it’s something that i) I want to do, ii) I think I’m good at, and iii) is actually feasible to accomplish (with great attention and detail) by myself – based on the limited time I have!

Before I get into my strategy of what I’m planning to do to make it go viral, let me start by telling you more about this passion project I just started.

Are you ready? Here we go…